At the heart of our business lies a profound personal connection. Our founder's own journey through immense grief has been the guiding light behind the creation of our thoughtful range of gifts. She intimately understands the pain of losing loved ones, having endured the heart-wrenching loss of her mother to early onset dementia, and her father, who tragically passed away due to heart failure while refusing to seek medical attention after the Covid Pandemic.

With each gift carefully chosen, our founder's vision is to provide solace and understanding to those navigating the complexities of grief. She knows firsthand the importance of grounding practices that help one cherish the love and memories shared with departed loved ones, while also finding strength to endure the pain.